Hi there,
This is a short overview of Fenceline: four videos, about three and a half minutes in total, with a few lines of context around each.
Fenceline is a network for the fence industry with three sides: homeowners, independent fence contractors and material suppliers. Contractors run the whole job on it, from top of funnel to final invoice. Suppliers put their catalog and pricing in front of those contractors and take orders through it. Homeowners get a real price, a contract they can sign on their phone, and a way to pay.
The core software is free for contractors. The videos are product walkthroughs, shown with sample accounts and numbers.
1. The contractor's whole job in one workspace
A fence contractor's business usually runs across separate tools for the website, the CRM, estimating, contracts, payments and the calendar. In Fenceline it is one workspace tied to the job: the website brings the homeowner in, the estimate is drawn on the property, the customer signs and pays, and the work lands on the crew calendar.
2. AI that has the context
AI does far more for a contractor when it has context: the lot, the materials, the supplier's prices, the customer, the calendar. Most contractors and suppliers keep those in separate tools that never meet. Fenceline puts them in one system, so the AI works with the whole job while each company's data stays its own.
In this video it reads a lot survey into a site plan, prices a fence from a conversation, updates costs from a supplier price sheet and drafts customer follow-ups. Nothing it drafts goes out without the contractor's approval, and a wallet shows every AI action and what it cost.
3. Suppliers on the same system
A supplier imports a price list, sets price tiers by contractor, and receives orders built straight from estimates. The contractor's estimate becomes the supplier's order, then an invoice, then a payment.
The supplier side is built and in testing. The first live supplier orders will run through it when Foundation's catalog goes live.
The network is open by design. Contractors can't run their business on software that ties them to one supplier or brand, so any supplier can join and contractors choose who they buy from.
4. The first supplier catalog
Foundation Fence Supply has signed with Fenceline, and its catalog is close to going live. This video shows what contractors will be able to do once it is: connect, browse the QuickScreen aluminum catalog with live pricing, add Foundation's 37-product library to their materials, and order a job's fence kits, posts and gate from inside the project.
Everything within your fenceline
We start with fence because it sits at the edge of every property. The network is built to grow past it: some fence suppliers also sell landscape products or shutters, and some fence contractors also build decks or work as subs for general contractors.
The long-term aim is one network where every product and service for the home is priced from real suppliers and built by accountable pros.
See it for yourself
Draw a sample fence on satellite, choose materials and see the estimate a homeowner gets on a Fenceline contractor's website.
Try an estimateTalk soon,
Alex Barrett
Co-founder and CEO, Fenceline